Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Some people mistakenly believe that conducting a radio or TV interview is a prime opportunity to teach a large group of listeners. They see the microphone and suddenly think class is in session with
Almost Half of University Library Books Never Used
Interesting article today from the Publishers Weekly daily news update: At the recent annual meeting of the Association of American University Presses in Salt Lake City, “publishers experienced shock and awe at a session on demand-driven library acquisitions. Michael Levine-Clark,collections librarian at the University of Denver, reported that 47% of books acquired from 2000 to
Monday Morning Marketing Tip – June 21, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:I have several author clients who have sold over 100,000 (a few of these have sold over 1,000,000 copies!). I believe they should be proud of their success. Becoming a bestseller is a rare
Monday Morning Marketing Tip – June 14, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:When you market a product or service, don’t make the mistake of expecting perfection from every activity. For example, let’s say you’re an author who sends out your first monthly newsletter. But, after a
June Amazon Comparison of ECPA Publishers
Unfortunate news this month. The information service (www.TitleZ.com) that I use to generate my Amazon comparison of ECPA publishers has changed the way they report their Amazon rankings. At the beginning of June, they started simultaneously including both Kindle and print versions of books when I conducted a specific publisher search. The problem is that
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