This week’s focus:There’s a silent financial killer plaguing the author community called “trinkets.” Trinkets are those inane little products that you see some writers trying to sell, such as T-shirts, mugs, pens, figurines, jewelry, etc. There’s nothing wrong these items on their own. The problem is they can kill your cash flow when you don’t
Monday Morning Marketing Tip – August 9, 2010
This week’s focus:If you want the world to treat you like a professional author or speaker, then you’ve got to act and appear professional. Yet, I’m surprised by how many of you shoot yourself in the foot by presenting a homemade image that damages your credibility. Here’s a few tips to help influential people take
Great joke about Facebook
“Facebook announced that it now has more than 500 million users…which may help explain why unemployment is around 10 percent.” – Jimmy Kimmel
Monday Morning Marketing Tip – August 2, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: My wife and I are huge fans of Bobby Flay’s show on the Food Network called, “Throwdown.” Bobby is a top-level “Iron Chef” who challenges unsuspecting local chefs that he can top their best
Monday Morning Marketing Tip – July 26, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: If you want to sell books through public speaking, usually someone of influence has to invite you to address their organization. For example, leaders of businesses, non-profits, trade shows, churches, book clubs, and universities
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