Blog - Page 90 of 115

Jul 19 2010

Monday Morning Marketing Tip – July 19, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: If you’re a sports fan, you’ve no doubt followed the drama of NBA basketball star, LeBron James, leaving his hometown team in Cleveland to join the Miami Heat. The interesting part, however, is that

Jul 12 2010

Monday Morning Marketing Tip – July 12, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: During the recent housing crash that devastated our economy, a lot of builders built homes based on “spec.” With spec homes, the house is planned, designed, and built before a prospective buyer has been

Jul 05 2010

Monday Morning Marketing Tip – July 5, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.Happy July 4th Holiday!This week’s focus:God created humans to be responsible individuals. We know this is true, because we’re usually happiest when we have responsibility and take care of it, such as handling our job well or

Jun 28 2010

Monday Morning Marketing Tip – June 28, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Some people mistakenly believe that conducting a radio or TV interview is a prime opportunity to teach a large group of listeners. They see the microphone and suddenly think class is in session with

Jun 22 2010

Almost Half of University Library Books Never Used

Interesting article today from the Publishers Weekly daily news update: At the recent annual meeting of the Association of American University Presses in Salt Lake City, “publishers experienced shock and awe at a session on demand-driven library acquisitions. Michael Levine-Clark,collections librarian at the University of Denver, reported that 47% of books acquired from 2000 to