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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 09 2019

Rob’s Rules for Authors Hiring Help

Many authors make a huge mistake when it comes to building a business – hiring help. In most cases, hiring other people tends to create more trouble than it’s worth. Avoid the pitfalls by using Rob’s rules for authors hiring help…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 04 2019

Do You Have a Book or a Business?

Many authors fail to generate substantial income from their books. They focus on having a book, rather than having a business. Find out how to tell if you’re making the same mistake…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 17 2019

How to Use Bestselling Authors to Boost Your Book Sales

Do you ever feel jealous of bestselling authors who sell more books than you? Discover how to channel your envy into a productive way to increase your own book sales…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 04 2019

The Most Powerful Book Marketing Language Ever

Language is the power of the book sale. But, there is one specific type of marketing language that is more powerful than anything else…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 14 2019

How Hooks Sell Books

What if I told you it’s possible to get a reader’s attention in 30 words or less? That’s the power of a book hook. For example, notice the irresistible quality of these words: Could you kill your wife to save your daughter? What if the first man to walk on Mars realizes he’ll be the

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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