After the economic fallout of the last 18 months, the U.S. economy is showing signs of recovery. Yet, plenty of uncertainty still rules the business world. Unemployment is high, and discretionary spending is down.If you’re an author, whether new or established, you face tougher obstacles than ever to meet your publisher’s expectations and grow your
5 Principles of a Great Author Brand
Several of my author clients are in the process of creating a new brand for their business or ministry. During our discussions, some misunderstandings arose that were preventing these individuals from establishing a powerful marketing identity. So, I thought I’d share a few principles to consider when creating and managing your own brand:5 Principles of
Quick Tips for Beginning Speakers
Almost every author eventually tries their hand at public speaking. If you’re just getting started, here’s a few recommendations to make your road a little smoother. 1. Start small Do not try to speak in front of large audiences until you’ve had some experience. Otherwise, you could short-circuit your growth and hinder your chances for
Social Networking – Unlocking Behavioral Disorders
(Click on the picture above to enlarge) Credit to Alan Weiss and his awesome blog for posting this hilarious photo (and available T-shirt) from Despair.com. Social media is getting all of the hype these days. Yet, it’s struggling as a medium to actually create significant books sales. For example, at BEA 2009 last month, John
Soundbites Sell Books
Since most media interviews that authors get are brief, it’s important to limit your answers to the key information. I used to make the mistake of going into detail when I answered an interviewer’s questions. I’d go through my entire answer, and then try to wrap it up with a clever statement. By that time,
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