Here’s some interesting news announced recently at PublishersWeekly:Amazon has added a new way of finding books to its site, which the company is calling Author Stores, single pages that feature all books from a particular author, plus, in many cases, an author photo and some related content, such as a biography, message board and streaming
Good Sources of Publishing Industry News
Publisher downsizing…acquistion freezes…layoffs…new technology…bestseller lists…with all of the crazy things going on in the publishing industry these days, it’s important for authors to stay in touch with the latest industry news. Here’s a list of blogs and newsletters that I recommend: Publisher’s Weekly – Daily Enewsletter Christian Retailing E-News Chip MacGregor – Literary Agent Blog
Monthly Marketing To-Do List for Authors
A common fear that I find with authors is concern over what marketing activities to do on a regular basis. This anxiety hits everyone, from beginner to bestseller and fiction to non-fiction. Either information overload sends authors in all directions, or analysis-paralysis shuts down their marketing efforts altogether.Sure, there are thousands of ways to promote
Advanced Book Marketing for Authors
Okay, I’m not one who likes people promoting stuff on their blogs. As I tell my author clients, “It’s more important to provide value to the reader, rather than promote your books.” However, I’m really excited about a new resource that I’ve just completed. It’s an 8-disc audio CD set called, Advanced Book Marketing for
3 Ways Publishers can Maximize Marketing Budgets in a Tough Economy
As I write this article, the U.S. stock market dropped over 35% below its previous high and economic uncertainty rules the business world. Unemployment has increased, and discretionary spending is down. Those of us in the publishing industry face real concerns about meeting projections and growing book sales. Therefore, now is the time to consider
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