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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 29 2008

Conduct Author Teleseminars with Confidence

I’m seeing more authors and speakers take advantage of technology to teach and interact with their audience remotely. For instance, one of my clients is conducting a free teleseminar this week, and she already has over 70 participants signed-up. Not only will she get good exposure for her new book, she also plans to launch

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Aug 19 2008

Back to School for Authors

Summer is almost over and kids are headed back to school. Likewise, WildFire Marketing wants to help authors go back to school – the school of book marketing.Rob Eagar is offering a free, 30-minute, audio teaching session entitled, “How to Turn Media Interviews into Book Sales.” Rob has taught over 100 authors how to improve

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jun 13 2008

Meet Me at ICRS in Orlando, FL

If you’re a Christian author braving the heat at the ICRS Convention in Orlando, FL this July 13 – 17th, let me know. I have a few appointment slots available to meet with authors who are ready to get serious about boosting their book sales.If you’d like to meet, contact me at 1-800-267-2045 or email:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jun 11 2008

Amazon Rankings Explained

I apologize to my blog readers for disappearing for the last two weeks. Vacation and summer fever seemed to hit. But, I’m back with a “doosy” today.Have you ever wondered what a book’s Amazon ranking really means? Is there a way to tell how many books an author is selling over time via Amazon? Well,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 19 2008

Author Platform – More Important than Ever

If you’ve followed the headlines in the Christian publishing trade (CBA), then you know the industry is undergoing serious change. What does this change mean to you as an author? Growing your platform is more important than ever. Here’s why: More Christian bookstores are closing down. Most CBA publishers are experiencing sluggish book sales. Most

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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