Monday Morning Marketing Tips Archives - Page 41 of 62

Jul 20 2014

17 Tips for Better Writing

I’ve written two successful books and coached dozens of authors how to write a manuscript and develop a new book. Here are some writing tips I’ve used with clients that you might find helpful: Getting Started: Schedule your writing in blocks of time. Write about anything to get started. Focus on what interests you the

Jul 13 2014

The Reason Why So Much Marketing is So Bland

Previously, I talked about how advertising is the price of being boring. One reason why some individuals and organizations suffer from bland marketing is based on using the wrong focus. They promote their product, rather than promoting the valuable content within their product. Consider the big difference between these two approaches. When you focus on

Jul 06 2014

Advertising is the Price of Being Boring

“Advertising is the price of being boring.” I love that line. It’s one of my favorite marketing quotes from Andy Sernovitz’s insightful book, “Word of Mouth Marketing.” My translation for Andy’s point is that if you have to advertise, it’s because you stink at creating word of mouth. Your message is too boring to get

Jun 29 2014

Facebook’s Fatal Marketing Flaw

A few months ago, I expressed my frustration with Facebook’s unethical business practices and inability to follow their own guiding principles. But, I don’t have a megaphone big enough to get Mark Zuckerberg’s ear. Fortunately, the media industry has released new reports showing Facebook as the fraud that it really is. Last week, the Wall

Jun 11 2014

Authors Getting Hosed by Amazon-Hachette Showdown

You’ve probably seen the news headlines that Amazon and Hachette Publishers are engaged in a bitter negotiation battle over e-book pricing and terms. The fight has been going on for several months and neither side shows any sign of giving in. There could be a stalemate for quite a while. The problem is that thousands