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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Jun 20 2007

Don’t Charge Less to Speak Locally

Lately, I’ve seen some speakers who advertise a lower speaking fee for engagements in their local area. Yet, they charge their normal speaking rate for out-of-town events, plus all travel expenses (usually for two people). Frankly, this doesn’t make sense. Because if you’re staying local, then the host organization doesn’t have to pay extra expenses

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Written by Rob Eagar · Categorized: Speaker Tips

Jun 20 2007

Get Better Before You Get Bigger

“Get better before you get bigger” – I recently heard this axiom from Lysa TerKeurst, President of Proverbs 31 Ministries. Lysa is an accomplished A-level speaker and oversees their annual SheSpeaks Conference, which I highly recommend for women in ministry. She told me how they encourage women to focus on improving their message and delivery,

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

Jun 01 2007

Out of Sight…Out of Mind

When was the last time you contacted your entire customer base? If you’re an author or speaker, your customers are your readers, listeners, event planners, church leaders, etc. It only takes six months for most people in this group to forget that you exist and search for someone else to help them. You cannot reach

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

May 18 2007

So, What Do You Speak About?

“So, what do you speak about?” Never respond to this question. Instead, focus your answer on what you accomplish for your listeners. Don’t talk about what you do, explain how your audience benefits from your message. Describe the value that you offer in tangible terms. Could that value be explained to an innocent bystander and

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Written by Rob Eagar · Categorized: Speaker Tips

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Amazon Ads Are Now Open to Traditional Authors

April 10, 2022 Posted by Rob Eagar

On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,

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