Lately, I’ve seen some speakers who advertise a lower speaking fee for engagements in their local area. Yet, they charge their normal speaking rate for out-of-town events, plus all travel expenses (usually for two people). Frankly, this doesn’t make sense. Because if you’re staying local, then the host organization doesn’t have to pay extra expenses
Get Better Before You Get Bigger
“Get better before you get bigger” – I recently heard this axiom from Lysa TerKeurst, President of Proverbs 31 Ministries. Lysa is an accomplished A-level speaker and oversees their annual SheSpeaks Conference, which I highly recommend for women in ministry. She told me how they encourage women to focus on improving their message and delivery,
Out of Sight…Out of Mind
When was the last time you contacted your entire customer base? If you’re an author or speaker, your customers are your readers, listeners, event planners, church leaders, etc. It only takes six months for most people in this group to forget that you exist and search for someone else to help them. You cannot reach
So, What Do You Speak About?
“So, what do you speak about?” Never respond to this question. Instead, focus your answer on what you accomplish for your listeners. Don’t talk about what you do, explain how your audience benefits from your message. Describe the value that you offer in tangible terms. Could that value be explained to an innocent bystander and
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