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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 12 2008

Is Your Speaking Career Feeling Sickly?

If you’re a speaker, can you tell when your speeches are getting sick? By “sick,” I mean that your message is feeling flat, and you’re losing motivation for your presentations. Some speakers wait until it’s too late before they assess the health of their message. So, here’s a list of symptoms to help you discern

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Written by Rob Eagar · Categorized: Speaker Tips

Feb 10 2008

How Do Speakers Get More Bookings?

If you’re a professional speaker or an author who wants to promote a new book through speaking, then you’ve probably wondered, “How do speakers get booked?” Is there a magic wand that you can wave to get more bookings?Actually, there is no secret formula, but here’s some interesting information that can help answer the question.

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

Jan 07 2008

The Dangers of Blogging

Why would a marketing consultant post a blog message on the dangers of blogging? Because I sincerely care about the growth of your business or ministry. And, my research has shown that blogs could be the biggest time waster since Solitaire became standard on office computers. Here’s my assumption: You’re a very busy author or

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Nov 04 2007

How Do You Know if Your Speech is Good?

So, you’ve just come off stage to a standing ovation, and you’re feeling pretty good about your speech. Later, as you stand by your resource table shaking hands, several people mention how they think you’re a great speaker. But, are their comments an accurate indicator of your skill level? The fact is that every speaker

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Written by Rob Eagar · Categorized: Speaker Tips

Sep 25 2007

The Danger of Clichés

“Sought-after speaker”; “Award-winning author”;“Master Story-teller”; “Changing the World”Nothing kills your marketing materials faster than using a bunch of cliches. Yet, most speakers and authors litter their promotional items with these types of nebulus phrases. Why? Because it’s easier to use cliches to fill up space, rather than spend serious time thinking about your audience and

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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