Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: When you’re conducting a speaking engagement, book-signing, or media interview, make the audience aware of any free resources you have available (you do have free resources, right?). Don’t expect people to figure it
Search Results for: Monday Morning Marketing Tips
Monday Morning Marketing Tips – February 28, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Breaking the rules of becoming a bestseller The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and
Monday Morning Marketing Tip – Top Tips of 2011
This week’s focus: I hope you had a Merry Christmas! This week, we’re looking back over 2011 and revisiting some of the more popular Monday Morning Marketing Tips from this year based on subscriber feedback. In case you missed them or would like a refresher, here’s a list to those marketing tips: Use the Snowball
Marketing with Thanksgiving
I hope you had an enjoyable Thanksgiving holiday. However, do you apply the concept of “thanksgiving” to your business? For instance: If you’re an author, do you thank your readers? If you’re a non-profit, do you thank your donors? If you’re a business, do you thank your customers? When you continually market a book, product,
All Marketing is a Felt Need
This week’s focus: As a marketing consultant, I worked with numerous leaders who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer the consumers’ primary question, “What’s in
- 1
- 2
- 3
- …
- 13
- Next Page »