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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for June 2007

Jun 30 2007

Don’t Bow Down to Amazon.com

When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness. Now, before you whine about convenience or the importance of a high sales ranking, let me give you

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Jun 20 2007

Marketing Mistakes Authors and Speakers Make

What?! You haven’t been to my website yet http://www.startawildfire.com/ and read my free article, “Marketing Mistakes Authors and Speakers Make.” Click here to access this required reading. Are you avoiding these mistakes? What other mistakes have you experienced or seen authors and speakers make? Feel free to post your comments.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Jun 20 2007

Don’t Charge Less to Speak Locally

Lately, I’ve seen some speakers who advertise a lower speaking fee for engagements in their local area. Yet, they charge their normal speaking rate for out-of-town events, plus all travel expenses (usually for two people). Frankly, this doesn’t make sense. Because if you’re staying local, then the host organization doesn’t have to pay extra expenses

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Written by Rob Eagar · Categorized: Speaker Tips

Jun 20 2007

Get Better Before You Get Bigger

“Get better before you get bigger” – I recently heard this axiom from Lysa TerKeurst, President of Proverbs 31 Ministries. Lysa is an accomplished A-level speaker and oversees their annual SheSpeaks Conference, which I highly recommend for women in ministry. She told me how they encourage women to focus on improving their message and delivery,

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

Jun 09 2007

Meet Me at ICRS

For those who are attending the ICRS Convention in Atlanta on July 8 – 12th, here’s my schedule as of now:AWSA Golden Scroll Banquet – Sunday, July 8th, 1 – 3pmFor more information, visit: www.ScrollAwards.comHarvest House Author Dinner – Sunday evening (private function)CLASS Marketing Workshop – Tuesday, July 10th, 2 – 3:30pm, Room B406Open to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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