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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for March 2015

Mar 29 2015

Marketing that Beats the Odds

Here at the WildFire Marketing world headquarters, we talk a lot about spreading our clients’ messages like wildfire. There’s nothing better than seeing people respond to a new book, an innovative product, or a noble non-profit campaign that improves their lives. But, some messages deserve extra attention due to the inspirational power that they represent.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 22 2015

Does Your Marketing Pass the Testimonial Test?

Quick…time for a marketing pop quiz! Take a moment to answer the following three questions: 1. When was the last time you asked a happy customer, reader, or donor for a testimonial? 2. When was the last time you received a testimonial from a happy customer, reader, or donor? 3. When was the last time

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Mar 09 2015

Is Your Marketing Stuck in Medieval Times?

If you read last week’s post, you know that I am quite keen on a book called “How Brands Grow,” by Dr. Byron Sharp. He is one of the few people in the world who has applied extensive scientific research and testing to prove what types of marketing ideas are true and false. He’s conducted

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Mar 01 2015

Big Mistakes Marketers Make

If you’ve been involved with marketing for any extended period of time, you’ve probably heard common adages and axioms, such as: It costs 5 times more to win a new customer as it does to stop one from leaving. The best way to grow revenue is to target your top customers for repeat sales. Advertising

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

10 Predictions for A.I. in Publishing

May 14, 2023 Posted by Rob Eagar

Artificial intelligence is here to stay. But, how will it affect publishing? Here are my Top 10 predictions about the future of A.I. in publishing starting with the most unexpected predictions…

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