Here at the WildFire Marketing world headquarters, we talk a lot about spreading our clients’ messages like wildfire. There’s nothing better than seeing people respond to a new book, an innovative product, or a noble non-profit campaign that improves their lives. But, some messages deserve extra attention due to the inspirational power that they represent.
Archives for March 2015
Quick…time for a marketing pop quiz! Take a moment to answer the following three questions: 1. When was the last time you asked a happy customer, reader, or donor for a testimonial? 2. When was the last time you received a testimonial from a happy customer, reader, or donor? 3. When was the last time
If you read last week’s post, you know that I am quite keen on a book called “How Brands Grow,” by Dr. Byron Sharp. He is one of the few people in the world who has applied extensive scientific research and testing to prove what types of marketing ideas are true and false. He’s conducted
If you’ve been involved with marketing for any extended period of time, you’ve probably heard common adages and axioms, such as: It costs 5 times more to win a new customer as it does to stop one from leaving. The best way to grow revenue is to target your top customers for repeat sales. Advertising