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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for December 2015

Dec 21 2015

Rob’s Top 5 Blog Posts of 2015

As we wind down 2015, I’d like to personally wish a Merry Christmas and Happy New Year to all of my blog readers and e-newsletter subscribers! It’s been one of the busiest, most diverse, and best years ever here at WildFire Marketing.

See 2015 Highlights! »

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Dec 14 2015

What If I Told You?

Everyone wants to know how to effectively get people’s attention. What if I told you the secret is much easier than you might think? You’d love to know a shortcut to great marketing, right? What if I told you that the secret is using the phrase, “What if I told you?”

Find Out Why »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 07 2015

You Are Your Most Important Customer

Can your self-esteem impact your business? 

How does an individual or organization overcome a self-esteem problem?

Find Out How »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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