Do you ever wonder if potential customers will find your website during a Google search or on other search engines? The key method to showing up during a “search” is adding Meta-tag keywords to the coding of your website. When people type-in these keywords during their search, it increases the likelihood that you’ll be found.
When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness. Now, before you whine about convenience or the importance of a high sales ranking, let me give you
What?! You haven’t been to my website yet http://www.startawildfire.com/ and read my free article, “Marketing Mistakes Authors and Speakers Make.” Click here to access this required reading. Are you avoiding these mistakes? What other mistakes have you experienced or seen authors and speakers make? Feel free to post your comments.
Lately, I’ve seen some speakers who advertise a lower speaking fee for engagements in their local area. Yet, they charge their normal speaking rate for out-of-town events, plus all travel expenses (usually for two people). Frankly, this doesn’t make sense. Because if you’re staying local, then the host organization doesn’t have to pay extra expenses
“Get better before you get bigger” – I recently heard this axiom from Lysa TerKeurst, President of Proverbs 31 Ministries. Lysa is an accomplished A-level speaker and oversees their annual SheSpeaks Conference, which I highly recommend for women in ministry. She told me how they encourage women to focus on improving their message and delivery,