Blog - Page 106 of 116

Oct 14 2008

Kathi Lipp – Incredible book marketing success at a tradeshow

Hats off to Kathi Lipp for exhibiting extreme marketing prowess at the International MOPS Convention earlier this month to generate incredible exposure for her new book, The Husband Project. Kathi used creative ideas to inspire listeners at her workshops and draw leaders to her booth. As a result, 1,400 people signed up for Kathi’s newsletter,

Oct 14 2008

October Amazon Comparison of CBA Publishers

WildFire Marketing tracks the top 15 CBA publishers according to the average ranking of their 20 best-selling books on Amazon. Using this monthly data over time helps authors and publishers identify who is best utilizing this important online sales channel. Note: Amazon rankings do not reflect accurate sales figures. However, they can help determine how

Oct 03 2008

More Interesting Book Statistics

As an author, do you wonder if your books make enough money to keep your publisher happy? This week, I ran across some interesting stats on the subject: More than 50% of all books published never earn back their advance. Most publishers don’t break even until your book has sold 7,500 – 8,000 copies. Publishers

Sep 29 2008

Conduct Author Teleseminars with Confidence

I’m seeing more authors and speakers take advantage of technology to teach and interact with their audience remotely. For instance, one of my clients is conducting a free teleseminar this week, and she already has over 70 participants signed-up. Not only will she get good exposure for her new book, she also plans to launch

Sep 16 2008

Amazon Comparison of CBA Publishers

WildFire Marketing is now providing free, monthly listings that measure how CBA publishers sell books via Amazon.com. Our research helps identify how each publisher’s top-selling titles perform in comparison to other houses. We compiled each publisher’s Top 20 bestselling books on Amazon, calculated the company’s overall average ranking, and rated the top 15 performers. Note: