Part of my consulting success includes helping clients hit the New York Times bestseller list in three different categories, which is extremely rare. One of the secrets to this success is employing a powerful marketing principle that a business mentor taught me several years ago: The purpose of an effective sample is to make people
The Option of Yeses
If your marketing plan isn’t producing the desired results or your sales growth isn’t meeting expectations, the solution might be simple. You’re not giving enough options to buy. Read more…
If You’ve Got It – Flaunt It!
The purpose of marketing is to persuade people to purchase. However, persuasion occurs based on the words you use – or forget to use. Read how to use language to your advantage.
Focus On What I’m Saying
As our society gets busier and flooded with advertising everywhere we look, competing against the noise is futile. So, don’t try to contend with everyone else. Carve out your own space. Here’s how…
Bad Websites, Good Websites, and How to Know the Difference
How do you know if your website is actually good or bad? How do you accurately judge between sites that are effective or ineffective?
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