Marketing is the art and science of persuading people to buy from a distance. Use of language and images convinces consumer that your product is worth purchasing. The persuasion process works by displaying “triggers” that incite people to overcome their own skepticism. Below are examples of effective marketing triggers: 1. Low Price: When people see
How’s Your Marketing Mindset?
The longer I consult (over 10 years now), the more I’m convinced that marketing effectiveness is directly tied to self-esteem. Results or the lack thereof come from the mindset you carry. For example, the belief that you are competent leads to proactive behavior, enthusiastic promotion, and increase creativity. In contrast, the belief that you are
10 Marketing Do’s and Don’ts for 2017
Happy New Year! As we enter 2017, you might feel overwhelmed with resolutions and the desire to improve upon last year. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of ways to market your message, it’s easy to fall into analysis-paralysis. So, I’m giving 10 marketing “Do’s
My Top 6 Marketing Articles of 2016
As we wind down 2016, I’d like to personally wish a Merry Christmas to all of my clients, blog readers, and e-newsletter subscribers. You’ve help make this the biggest year ever at WildFire Marketing! As I reflect over the past twelve months, I thought it’d be helpful to recount my six most popular newsletter marketing
Guerilla Retailing: How to Sell Books and Advertise and the Same Time
My latest column for Book Business Magazine has received a lot of attention entitled, “The Future of Bookstores May Rely on Guerilla Retailing.” Below is an excerpt with a link to the complete article of this must-read information… — When you look into the rearview mirror of book retailing what do you see? A path
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