Blog - Page 23 of 115

Dec 12 2016

Guerilla Retailing: How to Sell Books and Advertise and the Same Time

My latest column for Book Business Magazine has received a lot of attention entitled, “The Future of Bookstores May Rely on Guerilla Retailing.” Below is an excerpt with a link to the complete article of this must-read information… — When you look into the rearview mirror of book retailing what do you see? A path

Dec 05 2016

I Was Wrong

For the past 10 years, I’ve trained over 400 authors how market their books more effectively. And, I’m one of the rare consultants to help create three different types of New York Times bestsellers. Many of my clients nickname me the “value statements guy,” because I’ve always harped on the importance of creating value statements.

Nov 28 2016

Let Your Customers Do The Talking

Remember the old Yellow Pages ads that said, “Let your fingers do the walking?” (Yes, I just aged myself.) The phrase was clever slogan meant to encourage consumers to shop by browsing the yellow phone book page listings for a product or service. In the modern era of marketing, I encourage you to embrace a

Nov 21 2016

How to Turn Website Visitors Into Repeat Book Buyers

As a contributing writer for Book Business Magazine, one of my latest articles was included in their print magazine edition (yes, there are still a few print magazines left in America). But, they recently added the article online for the public to view. If you’re a publisher or author who sells books from your website,

Nov 14 2016

3 Success Stories from the Publishing Trenches

Read 3 success stories from my clients who are publishing houses that recently implemented new approaches and experienced quick results!