Suppose I asked you the following two questions: “Would you give me $10?” “Would you like a free gift card worth $10?” Which question has more appeal to you? Obviously, the second one. Which question sounds selfish and which one sounds generous? It’s a no-brainer. Yet, most marketers tend to use the first type of
What You Don’t Know About Amazon Can Kill Your Books
Seismic-level statistics recently sent shockwaves through the publishing industry. A presentation at Digital Book World 2017 by the Data Guy revealed these surprising details: 69% of book all sales, including print, digital, and audio, are now made online and only 31% of books are bought in brick-and-mortar stores! Amazon accounts for 74% of all U.S.
Win the Marketing Bandwidth Battle
“We don’t have enough bandwidth…” is a common complaint that I hear when consulting with organizations. I’ve concluded this phrase actually means, “We’re so busy doing unproductive activities that we don’t have time to add new activities that would be more productive.” Does this problem exist in your organization or personal routine? Consider how plants
How to Trigger More Sales for Your Business
Marketing is the art and science of persuading people to buy from a distance. Use of language and images convinces consumer that your product is worth purchasing. The persuasion process works by displaying “triggers” that incite people to overcome their own skepticism. Below are examples of effective marketing triggers: 1. Low Price: When people see
How’s Your Marketing Mindset?
The longer I consult (over 10 years now), the more I’m convinced that marketing effectiveness is directly tied to self-esteem. Results or the lack thereof come from the mindset you carry. For example, the belief that you are competent leads to proactive behavior, enthusiastic promotion, and increase creativity. In contrast, the belief that you are
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