A few months ago, I expressed my frustration with Facebook’s unethical business practices and inability to follow their own guiding principles. But, I don’t have a megaphone big enough to get Mark Zuckerberg’s ear. Fortunately, the media industry has released new reports showing Facebook as the fraud that it really is. Last week, the Wall
Authors Getting Hosed by Amazon-Hachette Showdown
You’ve probably seen the news headlines that Amazon and Hachette Publishers are engaged in a bitter negotiation battle over e-book pricing and terms. The fight has been going on for several months and neither side shows any sign of giving in. There could be a stalemate for quite a while. The problem is that thousands
Is Coupon Clipping Killing Your Marketing?
You can’t cut your way to growth. For instance, if you were down to your very last dollar, what would be the best strategy to survive financially? Should you spend as little as possible to make that dollar last longer? No, because you’ll live like a pauper and eventually wind up with nothing. Instead, it’s
Every Non-Profit’s Problem
Almost every non-profit organization faces the same challenge: Trying to attract donors and volunteers comprised of people who think, “I want to help, but I don’t want to go.” This mindset characterizes most of the population that constitutes a non-profit’s available audience. You can try convincing people to get their hands dirty. But, deep down,
3 Ways for Novelists to Sell More Fiction
Special Announcement: I’ve got two slots opening up in my Author Mentor Program. If you’re a new author who is trying to build a platform from scratch or an established author who wants to raise the bar of success, joining my program may be the best $2,500 investment you ever make. You get private phone
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