Almost every non-profit organization faces the same challenge: Trying to attract donors and volunteers comprised of people who think, “I want to help, but I don’t want to go.” This mindset characterizes most of the population that constitutes a non-profit’s available audience. You can try convincing people to get their hands dirty. But, deep down,
3 Ways for Novelists to Sell More Fiction
Special Announcement: I’ve got two slots opening up in my Author Mentor Program. If you’re a new author who is trying to build a platform from scratch or an established author who wants to raise the bar of success, joining my program may be the best $2,500 investment you ever make. You get private phone
What To Do About Amazon Reviews
When Amazon formalized a simple way for ordinary customers to review the books they purchase, the publishing industry was suddenly turned upside down. No longer did the stodgy literary reviewers, such as the New York Times or Publishers Weekly, hold sway over popular opinion. Now, the common man can exert just as much influence over
Practice Makes Public Speaking Perfect
I’ve helped numerous clients improve their public speaking skills and raise their speaking fees. Part of my consulting process involves reviewing video or audio recordings of new speeches that a client presents for the first time. Recently, I had to tell some clients that their presentations were missing the mark. On the recordings, the individuals
Marketing Starts in Your Mind
Since I started consulting in 2007, I’ve run into a number of strange requests from people, such as: “I’d like to use your marketing expertise for 6 months, then I’ll pay you at the end.” “I’ll pay you every few weeks as my budget allows.” “The last consultant that I hired burned me. So, I’ll
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