Blog - Page 70 of 117

Apr 30 2012

Promote Your Book or Message with Power-Bites

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink

Apr 23 2012

QR Codes – Good Marketing Gone Bad

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: Recently, I was driving through downtown Atlanta when I stopped at a red light next to a commuter bus. The side of the bus displayed a Mercedes Benz automobile advertisement with a big QR code

Apr 16 2012

Does Marketing Feel Oppressive or Liberating?

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does

Apr 09 2012

How to Create Online Community

If you want to build a following, either online and offline, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of your expertise or charismatic personality.

Apr 04 2012

Send Newsletters Instead of "You-Letters"

One of the most common marketing mistakes made by authors, businesses, and non-profits is sending “you-letters” instead of a newsletters. A “you-letter” is a newsletter that’s all about Y-O-U, which is self-absorbed and annoys people. For example, you’re probably sick of getting emails and junk mail where someone writes about themselves the whole time. It’s