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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 05 2012

Monday Morning Marketing Tip – "Why Word of Mouth Fails"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, businesses, and non-profits spread their message like wildfire. This week’s focus: Have you ever read a book, watched a movie, or visited a restaurant that you really enjoyed, but never told anyone until someone else brought it up in conversation? Once you were reminded,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 27 2012

Monday Morning Marketing Tip – "Tame the Speed of Social Media"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, businesses, and non-profits spread their message like wildfire. This week’s focus: One of the attractive benefits about social media and blogs is the speed at which people can communicate. Through a single Facebook post or Twitter update, you can notify hundreds or thousands of

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 17 2012

Guest Post at Writer’s Digest: "Don’t Write a Book Without a Buyer"

I’m guest blogging today over at Writers Digest. Check out my article: “Don’t Write a Book Without a Buyer” Click on this link to read – http://goo.gl/Bti55

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Written by Rob Eagar · Categorized: Writers Digest

Feb 13 2012

Monday Morning Marketing Tip – "To Describe is Not to Market"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: During a recent visit to a bookstore, I perused over 20 books on the current New York Times bestseller list. Surprisingly, the majority of these books suffered from a similar problem. Their back cover copy

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 06 2012

Monday Morning Marketing Tip – "Social Media Makes the Rich Richer"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: Social media tends to reward those who don’t need social media. For example, the people with the most Twitter followers or Facebook likes, such as Justin Bieber, Chad Ochocinco, Stephen Colbert, or Paulo Coelho, would

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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