Rob Eagar consults frequently with non-profits. His marketing expertise has helped well-known organizations and charities, such as Campus Crusade, Hearts at Home, Oasis International, and Proverbs 31. Below is a case study and success story from a recent consulting project. Lighthouse Network (www.LighthouseNetwork.org) is a non-profit organization dedicated to giving people “guidance through life’s storms.”
Marketing Lessons from My Father
Marketing and sales is in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied that plan and
Turn Marketing Lemons into Lemonade
Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are
Social Media Is Meant to Be Social – Not Commercial
This Memorial Day, join me in thanking and honoring those who sacrificed to make our freedom in America possible. This week’s focus: Social media was meant to be social, not commercial. That’s why readers don’t appreciate publishers attempting to infiltrate their social networks. Trying to advertise books to a social network group is like interrupting a
Sneak Peek of Rob’s New Book Video!
I thought you’d enjoy starting off this week with a sneak peek at the book trailer for my new book, “Sell Your Book Like Wildfire.” (No authors, publishers, literary agents, small animals, or trees were harmed in the making of this video.) Click on the picture or link below to play. If you enjoyed this
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