Logos, brands, taglines, slogans…what’s the difference? Some people think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates your value. You could also call it a tagline or slogan. In contrast, a logo is artwork that you use to make your name and
Help Support Victims of the Colorado and New Mexico Wildfires
Marketing wildfires are good…real wildfires that destroy homes are bad. Please join me in making a donation to the Red Cross or Samaritan’s Purse to support victims of the recent wildfires in Colorado and New Mexico.
LeBron’s Lessons for Authors
I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his
Non-Profit Case Study: Lighthouse Network
Rob Eagar consults frequently with non-profits. His marketing expertise has helped well-known organizations and charities, such as Campus Crusade, Hearts at Home, Oasis International, and Proverbs 31. Below is a case study and success story from a recent consulting project. Lighthouse Network (www.LighthouseNetwork.org) is a non-profit organization dedicated to giving people “guidance through life’s storms.”
Marketing Lessons from My Father
Marketing and sales is in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied that plan and
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