Blog - Page 69 of 116

May 14 2012

Don’t "Do-Yourself-In" with a "Do-It-Yourself" Mentality

(Pictured: A younger Rob with his self-published book hot off the printing press.) I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I left corporate America as a sales executive to pursue what seemed like a

May 07 2012

All Marketing is a Felt Need

This week’s focus: As a marketing consultant, I worked with numerous leaders who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer the consumers’ primary question, “What’s in

Apr 30 2012

Promote Your Book or Message with Power-Bites

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink

Apr 23 2012

QR Codes – Good Marketing Gone Bad

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: Recently, I was driving through downtown Atlanta when I stopped at a red light next to a commuter bus. The side of the bus displayed a Mercedes Benz automobile advertisement with a big QR code

Apr 16 2012

Does Marketing Feel Oppressive or Liberating?

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does