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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Feb 13 2012

Monday Morning Marketing Tip – "To Describe is Not to Market"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: During a recent visit to a bookstore, I perused over 20 books on the current New York Times bestseller list. Surprisingly, the majority of these books suffered from a similar problem. Their back cover copy

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 06 2012

Monday Morning Marketing Tip – "Social Media Makes the Rich Richer"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: Social media tends to reward those who don’t need social media. For example, the people with the most Twitter followers or Facebook likes, such as Justin Bieber, Chad Ochocinco, Stephen Colbert, or Paulo Coelho, would

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 30 2012

Monday Morning Marketing Tip – "The Future of Marketing: Direct-to-Consumer"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: The creation of the Internet, the decline of brick-and-mortar retailers, and the rise of digital commerce has revolutionized the future of marketing. No longer do authors, businesses, and non-profits have to rely on retailers and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 28 2012

Guest blog at Writer’s Digest: "3 Tips to Make Selling Your Fiction a Reality"

I’m guest blogging today over at Writers Digest. Check out my article: “3 Tips to Make Selling Your Fiction a Reality” Click here – http://goo.gl/YqTtq

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Written by Rob Eagar · Categorized: Writers Digest

Jan 23 2012

Monday Morning Marketing Tip – "The Dark Side of Social Media"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Stop Asking Readers for Opinions

February 2, 2026 Posted by Rob Eagar No Comments

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

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