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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 28 2012

Guest blog at Writer’s Digest: "3 Tips to Make Selling Your Fiction a Reality"

I’m guest blogging today over at Writers Digest. Check out my article: “3 Tips to Make Selling Your Fiction a Reality” Click here – http://goo.gl/YqTtq

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Written by Rob Eagar · Categorized: Writers Digest

Jan 23 2012

Monday Morning Marketing Tip – "The Dark Side of Social Media"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 16 2012

Monday Morning Marketing Tip – "Book Publishing is Broken"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: Last week, I read an interesting interview with Ellen Archer, CEO of Hyperion (ABC/Disney’s book division) entitled “The Book Publishing Business Model is Broken.” If you’re an author, pay close attention to her comments: “2012

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 15 2012

Guest Blogger at Writer’s Digest – "Success Breeds Success – Especially with Success Stories"

I’m guest blogging today over at Writers Digest. Check out my article: “Success Breeds Success – Especially When You Have Success Stories” Click here – http://goo.gl/NP76k

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Written by Rob Eagar · Categorized: Writers Digest

Jan 09 2012

Monday Morning Marketing Tip – "The Cure for Monotonous Marketing"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: One of the keys to successful marketing is staying consistent with your promotional activities. However, consistency can lead to tedium, which can lead to monotony. Pretty soon, you find yourself going through the motions with

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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