Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: Social media tends to reward those who don’t need social media. For example, the people with the most Twitter followers or Facebook likes, such as Justin Bieber, Chad Ochocinco, Stephen Colbert, or Paulo Coelho, would
Monday Morning Marketing Tip – "The Future of Marketing: Direct-to-Consumer"
Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: The creation of the Internet, the decline of brick-and-mortar retailers, and the rise of digital commerce has revolutionized the future of marketing. No longer do authors, businesses, and non-profits have to rely on retailers and
Guest blog at Writer’s Digest: "3 Tips to Make Selling Your Fiction a Reality"
I’m guest blogging today over at Writers Digest. Check out my article: “3 Tips to Make Selling Your Fiction a Reality” Click here – http://goo.gl/YqTtq
Monday Morning Marketing Tip – "The Dark Side of Social Media"
Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when
Monday Morning Marketing Tip – "Book Publishing is Broken"
Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: Last week, I read an interesting interview with Ellen Archer, CEO of Hyperion (ABC/Disney’s book division) entitled “The Book Publishing Business Model is Broken.” If you’re an author, pay close attention to her comments: “2012
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