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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 02 2012

Your Top 12 Marketing Moves for 2012

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: Your Top 12 Marketing Moves for 2012 As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Dec 26 2011

Monday Morning Marketing Tip – Top Tips of 2011

This week’s focus: I hope you had a Merry Christmas! This week, we’re looking back over 2011 and revisiting some of the more popular Monday Morning Marketing Tips from this year based on subscriber feedback. In case you missed them or would like a refresher, here’s a list to those marketing tips: Use the Snowball

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Dec 22 2011

Guest Blogger at Writer’s Digest: What Makes Word-of-Mouth Work – Part 2

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work: Part 2” Click here – http://goo.gl/x3C1V

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 19 2011

Monday Morning Marketing Tip – "Put on Your Marketing Glasses"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: Last week, we had unseasonably warm weather in Atlanta for December (70 degrees!). So, I took advantage and went mountain biking one afternoon after work before the sun went down. However, as dusk set in,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Dec 15 2011

Guest Blog Post at Writer’s Digest: "What Makes Word-of-Mouth Work?"

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work?” Click here – http://goo.gl/JB6Nl

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Written by Rob Eagar · Categorized: Marketing Tips

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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