There’s an old adage among professional speakers that says “The brain can only absorb what the behind can withstand.” This means that the longer you talk, the less information your audience tends to remember. When a speaker covers too much information, it all tends to run together and cancel itself out in the listener’s mind.
How to Write Without Sounding Like a Redneck
I’ve lived in the Southeastern U.S. my entire life. Therefore, I can use the word “redneck” without being offensive. I’ve traveled all over the world, so I consider myself a polished redneck. However, when it comes to writing marketing copy, you don’t want to sound anything like a redneck – unless you work in the
The Martian Way to Market Fiction
What are the keys to marketing fiction? You can see all of the elements in a great science fiction novel that I read last week called The Martian by Andy Weir. The book is already a huge New York Times bestseller, and it’s being turned into a major motion picture starring Matt Damon as the
Don’t Fly By the Seat of Your Pants
When you try to fly by the seat of your pants, you eventually land on your butt. – Anonymous It’s hard to feel confident about your marketing when you don’t know what to say in key situations. For example, how do you respond when someone asks: What’s your book about? What does your non-profit do?
The Love / Hate Relationship Between Authors and Publishers
A recent survey of 800 traditionally-published authors revealed some surprising thoughts about the book industry. Compiled by Jane Friedman and Harry Bingham, authors from the United States and the United Kingdom revealed a contentious love/hate relationship with their publishers. The data revealed the following conclusions: Authors have serious reservations when it comes to their publishers’
- « Previous Page
- 1
- …
- 29
- 30
- 31
- 32
- 33
- …
- 63
- Next Page »