Congratulations to WildFire Marketing client, Valorie Burton, for her appearance on the Today Show last week with Kathie Lee Gifford and Hoda Kotb. Valorie is no stranger to the national media and has been interviewed on The Dr. Oz Show, CNN, and HLN. Her ability to capture major media coverage is a crucial part of
Marketing Isn’t for Wimps
I’ve met a lot of authors, publishers, and non-profit directors who feel that their book sales, media exposure, or annual revenue is lower than it should be. They wonder why people won’t buy more of their products, request them for more interviews, or donate more to their cause. When I look at their marketing strategy,
Marketing Through Networking
If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, conduct an Internet search, or ask the leaders that you know for a list of the major events they attend. Consider
Do You Market Like a Pauper on an Investor?
Imagine our economy completely crashes, and you’re down to your last dollar. Which decision would make the most sense? Should you live like a pauper, hoard every little scrap, and try to make that one dollar last as long as possible? Or, should you live like an investor who puts that dollar to use and
Secrets to Selling Fiction from a New York Times Bestseller
My consulting experience includes training over 400 authors. However, some people think that I only work on non-fiction books. Allow me to put that myth to rest. I’ve worked with numerous novelists, and my marketing principles apply to fiction just as well as non-fiction. In fact, one of my favorite client success stories is Wanda
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