If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, conduct an Internet search, or ask the leaders that you know for a list of the major events they attend. Consider
Do You Market Like a Pauper on an Investor?
Imagine our economy completely crashes, and you’re down to your last dollar. Which decision would make the most sense? Should you live like a pauper, hoard every little scrap, and try to make that one dollar last as long as possible? Or, should you live like an investor who puts that dollar to use and
Secrets to Selling Fiction from a New York Times Bestseller
My consulting experience includes training over 400 authors. However, some people think that I only work on non-fiction books. Allow me to put that myth to rest. I’ve worked with numerous novelists, and my marketing principles apply to fiction just as well as non-fiction. In fact, one of my favorite client success stories is Wanda
5 Proven Tips to Create Viral Marketing
Viral marketing is the dream of every author, non-profit director, and business owner. But, one of my clients, Tim Elmore of Growing Leaders, recently made it happen. Tim wrote a blog post entitled, 3 Huge Mistakes We Make Leading Kids…And How to Correct Them. Within 10 days, Tim’s post had been shared on Facebook over
How to Sell Books on Oprah
What if you wrote a book that hit the New York Times bestseller list for over 283 weeks and always sold more copies than it did the year before? On top of that, what if Oprah Winfrey called and said she wanted to interview you on her TV show? Seems like an unrealistic dream, right?
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