I enjoy writing for Book Business Magazine and my latest article is entitled, How Publishers Can Cure Ugly Sample Syndrome. Below is an excerpt with a link to the complete article. If you’re a publisher or an author looking to attract more readers, this is must-read information… — What if publishers could sell more books
Are Newsletters Really Worth It?
What if there is a simple low-cost marketing activity you could do each week that guarantees customers in the future? If so, would you do it? Referral customers are the “Holy Grail” of business, because people come to you ready to purchase. Every author, publisher, non-profit, and corporation wants to insure that customers keep coming,
The Secret to Selling Non-Fiction
In 2014, America was swept by a movement called the Ice Bucket Challenge. You may remember people posting videos of pouring ice-cold water over their head and then challenging their friends to do the same. Thousands of people participated and the movement went viral gaining national attention. The purpose of the Ice Bucket Challenge was
What Wins? Controversy Vs. Contrarianism
In the marketing world, many people confuse controversy and contrarianism as the same thing. Yet, there is a marked difference between the two. Rob examines the story of Colin Kaepernick to show why…
Exposing the Biggest Myth in Advertising
Too many marketing executives believe the myth that targeting smaller specific groups of consumers is the best way to increase sales. But, this belief can be the kiss of death for large brands. Read why…
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