The desire to be a bestseller can be so intoxicating that authors will do ridiculous things to claim the title. Worse, there are now unscrupulous scam artists telling naïve authors they can guarantee getting their book to #1 on Amazon. Get the details…
How to Win a Marketing Championship
If you’re a fan of football, you’ve probably heard the TV talking heads and sports experts claim that “Football is a quarterback-driven league.” In other words, a team can’t win unless they have a top-tier heroic quarterback. Yet, the opposite has been true. The last two football championships were won by teams who did NOT
Marketing for the Future
Do you view marketing as a short-term fix or a long-term future? Are you learning about marketing with the unrealistic hope that it will quickly cure an immediate business problem and double your sales? Learn from three of my former clients who continue to market well and reap the rewards after many years.
How Publishers Can Cure Ugly Sample Syndrome
I enjoy writing for Book Business Magazine and my latest article is entitled, How Publishers Can Cure Ugly Sample Syndrome. Below is an excerpt with a link to the complete article. If you’re a publisher or an author looking to attract more readers, this is must-read information… — What if publishers could sell more books
Are Newsletters Really Worth It?
What if there is a simple low-cost marketing activity you could do each week that guarantees customers in the future? If so, would you do it? Referral customers are the “Holy Grail” of business, because people come to you ready to purchase. Every author, publisher, non-profit, and corporation wants to insure that customers keep coming,
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