Publisher’s Weekly announced the following news:“Thomas Nelson announced today the launch of NelsonFree, a program that allows readers to receive content in multiple formats—physical book, audiobook and e-book—without making multiple purchases. With NelsonFree, the price of the hardcover book includes both the audio download and the e-book. The first two NelsonFree titles will go on
How NOT to Market a Book
I couldn’t help but pass along this absurd, but true, example of how NOT to market a book. One of my clients sent me the following email she received from a first-time author trying to promote a new book. Read the text, and ask yourself, “How does this make me feel?”: (The author’s name has
10 Reasons Why Authors can Help Publishers Sell More Book in Tough Times
In our tough economy, publishers are facing financial pressure on all sides. Book sales are declining. Bookstores are closing. Marketing budgets are dwindling. Staff is being laid-off. What’s a publisher to do in such dark times? Fortunately, there’s still a light shining in the tunnel. This glimmer of hope is authors. Here are 10 reasons
"The Shack" is now a Mansion
As most people know, William Paul Young recently self-published a book for his kids called, “The Shack.” But, no one expected that this book would set records as the most successful self-published book in history. As of today, “The Shack” has sold over 6,100,000 copies! If you haven’t read it yet, get your head out
Christian Book Expo: Fact or Fiction for Authors
By now, you’ve probably heard about the upcoming Christian Book Expo in Dallas, TX on March 20 – 22nd. This event is being billed by some as the “world’s largest Christian conference,” because it is expected to attract around 200 Christian authors and 20,000 attendees.Lately, I’ve received a lot of questions from authors who are
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