When you finally land that big author interview on radio or TV, do you know what to do? Many authors blow their promotional opportunity by trying to teach the audience. That’s right, the attempt to teach can be a big mistake. Instead, consider this counter-intuitive approach.Use your brief interview to tease the audience, rather than
Track Your Author Website Effectiveness
Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform. First, you can monitor tangible outcomes, such as tracking new subscribers to your newsletter, speaking engagement inquiries, media interview requests, or book sales from your website. If
Author Empowerment University
It’s time for a new kind of “summer school.” Rob Eagar is offering an affordable, group-based coaching service called the Author Empowerment University. Here’s the details: What is the Author Empowerment University? 3 months of advanced book marketing instruction taught by Rob Eagar. Group coaching with a minimum of 5 authors and a maximum size
The Reality of a NY Times Bestseller
Thanks to literary agent, Chip MacGregor, for passing along this great author interview with novelist, Lynn Viehl. I highly recommend that every author read Lynn’s recap of how she made the NY Times fiction best-seller list – and how little money she actually made. Her account will give you a healthy dose of reality about
When Religion and Marketing Collide
This video is a hilarious look at what can happen when religion and marketing get a little too mixed up…
- « Previous Page
- 1
- …
- 63
- 64
- 65
- 66
- 67
- …
- 73
- Next Page »