I just returned from Dallas, TX where I witnessed one of most disappointing moments in the history of Christian publishing. The purpose of my trip was to visit several WildFire Marketing author clients at the Christian Book Expo (CBE), a first-of-its-kind consumer-oriented book fair at the Dallas Convention Center. Expected attendance was over 15,000 people.To
How Author Websites Influence Book Sales
Last summer, the Codex Group, a publishing research firm with clients including Random House and Barnes & Noble, surveyed nearly 21,000 book shoppers. The objective of their study was to understand the relative effectiveness of author websites among shoppers and determine the elements that keep them coming back to a site. Result from this recent
Thomas Nelson Launches New Books with Multiple Formats
Publisher’s Weekly announced the following news:“Thomas Nelson announced today the launch of NelsonFree, a program that allows readers to receive content in multiple formats—physical book, audiobook and e-book—without making multiple purchases. With NelsonFree, the price of the hardcover book includes both the audio download and the e-book. The first two NelsonFree titles will go on
How NOT to Market a Book
I couldn’t help but pass along this absurd, but true, example of how NOT to market a book. One of my clients sent me the following email she received from a first-time author trying to promote a new book. Read the text, and ask yourself, “How does this make me feel?”: (The author’s name has
10 Reasons Why Authors can Help Publishers Sell More Book in Tough Times
In our tough economy, publishers are facing financial pressure on all sides. Book sales are declining. Bookstores are closing. Marketing budgets are dwindling. Staff is being laid-off. What’s a publisher to do in such dark times? Fortunately, there’s still a light shining in the tunnel. This glimmer of hope is authors. Here are 10 reasons
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