As we enter the New Year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. Here’s
Rob’s Best Marketing Advice From 2014
I hope you’re enjoying the holiday season, and I wish you a Happy New Year. As we look back over 2014, I thought it would be fun to review my Top 5 Most Popular Marketing Tips of the Year. I calculated the 5 most visited articles from the past 12 months. The following list is like
How to Tell If Your Speech is Really Good
Let’s assume you just finished a speech and walked off the stage to a standing ovation. You’re feeling pretty good about your presentation. Afterwards, you stand around shaking hands and several people mention how much they enjoyed your talk. But, are their positive comments an accurate indicator of your skill level? The fact is that
Let Your Fingers Do the Marketing
Remember the good ole’ Yellow Pages? Before the Internet destroyed those giant printed phone books, they used to have a catchy marketing slogan that said, “Let your fingers do the walking.” The idea behind this slogan was to save time by going through the Yellow Page listings and using your phone to shop for information
Speakers Bureaus – What You Need to Know
A speakers bureau can be a great source of new speaking engagements. However, most reputable bureaus tend to only work with popular authors, celebrities, and business leaders. If you’re new to the speaking profession and relatively unknown, you will find it hard to get on their roster. These organizations tend to gravitate towards bestselling authors,
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