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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 29 2009

Book Marketing Q&A: Speaking for Free to Speaking for a Fee

Tracey asks: How do I move from speaking for free to speaking for a fee? Good question, Tracy, because public speaking is one of the BEST ways to promote your book and generate extra revenue to support your writing. First of all, it’s okay to speak for free sometimes. I encourage it under these circumstances:

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

Jul 14 2009

Quick Tips for Beginning Speakers

Almost every author eventually tries their hand at public speaking. If you’re just getting started, here’s a few recommendations to make your road a little smoother. 1. Start small Do not try to speak in front of large audiences until you’ve had some experience. Otherwise, you could short-circuit your growth and hinder your chances for

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Jun 09 2009

Secrets of Public Speaking

Do you really want to know the secrets of public speaking? All of my author clients know that I’m a big fan of Andy Stanley’s book, Communicating for a Change. It’s the best book on public speaking that I’ve ever read. If you don’t have a copy, get one today. I usually make Andy’s book

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Written by Rob Eagar · Categorized: Author Tips, Speaker Tips

Jan 27 2009

What’s Your Marketing Motive?

Take a moment to ponder this question: “What motivates you to write a book or give a speech?” Do you feel compelled to tell people something that will help them? And, do you find yourself driven to share your message with someone and see positive results?We live in an era of unprecented technology where anyone

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Sep 29 2008

Conduct Author Teleseminars with Confidence

I’m seeing more authors and speakers take advantage of technology to teach and interact with their audience remotely. For instance, one of my clients is conducting a free teleseminar this week, and she already has over 70 participants signed-up. Not only will she get good exposure for her new book, she also plans to launch

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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