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How to Build a Massive Online Audience


The more I consult with literary agents and book publishers, the more I hear them say, “We want authors who can bring a large online audience to support their book sales.” I’ve even heard some say, “We want authors who are list-building machines,” which means building an email list with 10,000, 50,000, or 100,000+ subscribers. Gone are the days when authors just write a book and turn it into the publisher. Authors with a platform are viewed as a vital part to a book’s marketing plan. The same principle applies to many businesses and non-profits, too. Here’s five reasons why you should make building an online audience a top priority: 1. It’s the best way to mass communicate with a lot of people both inexpensively and … [Read more...]

How to Create Magnetic Marketing


Effective marketing should act like a magnet, which means prospects should be drawn to contact you, rather than you having to pursue prospects. Does your phone ring? Do you get a steady source of email inquiries? Or, do find yourself having to ring other people to try and create new business? Magnetic marketing means creating a “body of work” that consistently puts you in front of your target audience. Research shows that most people need to hear about you 4 – 7 times before they decide to purchase your products or services. Therefore, your goal should be to build a “body of work” that generates momentum over time and draws people to you of their own free will. Think of the process like building a large magnet that … [Read more...]

3 Tips for a Successful New Product Launch


I enjoy bragging on my clients when they reach new levels or surpass specific goals. Recently, one of my non-profit clients, Growing Leaders, set a new record for the amount of product sold through their website store in a one-month period. When we reviewed the reasons for their success, three best practices were identified that can apply to any individual or organization: 1. Plant seeds Growing Leaders used their blog, email newsletter, and social media pages to let people know that a new product was coming soon. Prior to the product launch, they “planted seeds” of interest with their audience for 4 – 6 weeks to build buzz and awareness. Likewise, don’t spring a new product launch on your audience. Otherwise, your campaign … [Read more...]

15 Marketing Do’s and Don’ts for 2015


As we enter the New Year, it's easy to feel overwhelmed with resolutions and the desire to improve upon last year's success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it's easy to fall into analysis-paralysis. Here's 15 marketing "do's and don'ts" to help maximize your growth in 2015: 1. Do Grow Your Email Newsletter List Even though Facebook and Twitter grew in size last year, email has been proven to be more effective at acquiring new customers than social media. In fact, I'd rather have 1 email address for every 100 Facebook "Likes" and every 1,000 Twitter "followers." My most successful clients all have large e-newsletter … [Read more...]

Rob’s Best Marketing Advice From 2014


I hope you’re enjoying the holiday season, and I wish you a Happy New Year. As we look back over 2014, I thought it would be fun to review my Top 5 Most Popular Marketing Tips of the Year. I calculated the 5 most visited articles from the past 12 months. The following list is like getting a condensed version of this year’s best marketing advice. 1. How to Determine Your Speaking Fees 2. The 4 Types of Authors in the World 3. Every Non-Profit's Problem 4. 17 Tips for Better Writing 5. The Problem With Facebook Take a moment to read any of the popular five articles that you may have missed, and please share these articles with others. I look forward to helping you make 2015 your best year of marketing yet!   … [Read more...]