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4 Types of Authors in the World: Part 2 – Successful Authors

4-Types-of-Authors-Successful

In my previous post, I explained how there are only four types of authors in the world. They can be classified into these categories: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play Dead. When publishers correctly identify where an author belongs, they’re better able to develop a promotional strategy that meets their sales expectations. In this post, I want to address the specific strengths and challenges that successful authors bring to the table. The Successful Author category is defined by new and established authors who exhibit high marketing effort and exceed sales expectations. Their books generate most of a publishing house’s profits through strong-selling frontlist titles or evergreen backlist … [Read more...]

The Four Types of Authors in the World

4-Types-of-Authors

After consulting with over 400 authors, I've found that there are only four types of authors in the world. Just four. And you can classify any author into one of four groups by using two criteria: 1) the author’s level of marketing effort and 2) their book sales history. Marketing effort is the measure of an author’s willingness to invest their time and energy to create a compelling manuscript and conduct effective book promotion tactics. Sales history is a measure of whether enough books were sold to meet or miss the publisher’s anticipated estimates. When you put these two criteria on an X and Y axis, you get four quadrants that define any author: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play … [Read more...]

How to Sell 8 Million Novels

This week, I’m highlighting the success of WildFire Marketing client, Wanda Brunstetter. Wanda is a prolific novelist whose book sales just surpassed the 8 million mark! In addition, she has sold over 1 million copies per year for the past two years in a row. Wanda found her niche writing stories about the Amish culture and has succeeded way beyond anyone’s expectations. Congratulations to Wanda on reaching such an incredible milestone. In 2011, I worked with Wanda to help her build a new brand, author website, and online audience. Since then, she went on to hit the New York Times fiction bestseller list six times in a row. Her book sales show no signs of slowing down. Here are three reasons why I think Wanda’s been so … [Read more...]

Is Your Selfless Non-Profit Guilty of Selfish Marketing?

Recently, I had the pleasure of speaking to a gathering of non-profit professionals at the Atlanta Chapter of the American Marketing Association. My presentation was titled Is Your Selfless Non-Profit Guilty of Selfish Marketing? In my experience, over half of non-profits I've seen unknowingly use "selfish" marketing language on their website pages, newsletters, and fundraising campaign letters. No one does it on purpose. But, the negative effect remains. Self-focused language drives away potential donors and volunteers because their all-important question never gets answered, "What's in it for me if I donate my money or give my time?" Below are the slides from my presentation, which are self-explanatory: View my presentation and … [Read more...]

Are You Converting Online Sales?

I’ve followed Seth Godin’s blog for several years and appreciate his outside-the-box thinking when it comes to marketing. However, I disagree with one of his recent posts entitled, What’s Wrong With Your Website? In his post, Seth states: It's not unusual for a thousand people to visit your website before someone buys something…People won't click all the things they can click, ever. They won't get three or four or nine clicks into your site no matter how responsive, web-kitted, and user tested your site is…But don't beat yourself up that it's not converting. By real-life definitions, nothing online converts. I understand Seth’s perspective that capturing online sales can be difficult due to all of the noise, distractions, … [Read more...]