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The Promotional Power of Success Stories


One of the secrets to spreading your message like wildfire is to get other people to act as “word of mouth warriors.” Imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example, Dave Ramsey, radio host and New York Times bestselling author of The Total Money Makeover, uses the power of success stories better than anyone I've seen. Dave openly invites people to share how much personal debt they use to carry, explain how Dave helped them get out of debt, and then scream with glee, “I’m debt free!” Dave congratulates them, plays a funny inspirational soundtrack, and you can’t help but feel happy. Watch the following video called … [Read more...]

The Top 10 Reasons Why Non-Profits Are Non-Profitable


When I was young, my grandfather owned a boat that he kept stored in his garage. The boat irritated my grandmother, because it was expensive to maintain, took up a lot of space, and she no interest in water activities. One day, she expressed her displeasure by hanging a sign in their garage that said, "A boat is a hole in the water into which you pour money." After consulting with numerous non-profit organizations, I've found that you could create a similar sign that reads, "A non-profit is a hole into which people pour money." This doesn't mean that all non-profits are wasteful or ineffective. Nothing pleases me more than helping a great organization spread its message like wildfire. But, my experience has shown that the following 10 … [Read more...]

How to Write Without Sounding Like a Redneck

I’ve lived in the Southeastern U.S. my entire life. Therefore, I can use the word “redneck” without being offensive. I've traveled all over the world, so I consider myself a polished redneck. However, when it comes to writing marketing copy, you don’t want to sound anything like a redneck – unless you work in the marketing department for Cracker Barrel. At its essence, marketing is all about the effective use of language. You create words that convince people your product or service is worth purchasing. In other words, marketing is about using language that enhances credibility and trust. Most people are uneasy about buying something from someone who doesn’t seem credible. For example, wood u trust mee as an x-pert if I rote … [Read more...]

The Martian Way to Market Fiction

The Martian

What are the keys to marketing fiction? You can see all of the elements in a great science fiction novel that I read last week called The Martian by Andy Weir. The book is already a huge New York Times bestseller, and it’s being turned into a major motion picture starring Matt Damon as the main character. It’s one of the best pieces of fiction I’ve read in a long time. I’ve already told several friends about the book, and now I’m telling my entire newsletter list. When it comes to fiction, word of mouth is the primary driver of sales. So, what makes "The Martian" so good and what marketing secrets can novelists learn from this book? Besides having a killer cover, use these three tips: 1. Write fiction that feels like … [Read more...]

Don’t Fly By the Seat of Your Pants

When you try to fly by the seat of your pants, you eventually land on your butt. - Anonymous It’s hard to feel confident about your marketing when you don’t know what to say in key situations. For example, how do you respond when someone asks: What’s your book about? What does your non-profit do? Why should I buy your product? In addition, it’s important to know what type of specific marketing language to use on your website home page, personal bio, promotional brochures, etc. Too often, authors, non-profit directors, and business executives try to make this stuff up on the fly. Important decisions are ruled by misguided beliefs that you should “stay in the moment,” “keep it fresh,” or “let the spirit … [Read more...]