Blog - Rob Eagar

WildFire Marketing Congratulates Wanda Brunstetter on Six Consecutive New York Times Bestsellers

May 21, 2013 By Rob Eagar Leave a Comment

WildFire Marketing and Barbour Books congratulate novelist, Wanda Brunstetter, on a very rare author achievement. Since April 2011, Wanda has written six consecutive novels that all made the New York Times bestseller list, which include, The Hope of Spring, Goodbye to Yesterday The Half-Stitched Amish Quilting Club, The Healing, Struggle, and The Journey. This is an incredible accomplishment in such a short period of time. Prior to April, 2011, Brunstetter had written over 50 novels and sold over 5,000,000 copies. However, none of her books had landed on the major bestseller lists. WildFire Marketing consulted with Wanda to reposition her as the go-to author in the competitive genre of Amish fiction by developing a captivating new brand … [Read more...]

Filed Under: Client Success Stories, Press Releases

Let Your Fingers Do the Marketing

May 20, 2013 By Rob Eagar Leave a Comment

Remember the good ole' Yellow Pages? Before the Internet destroyed those giant printed phone books, they used to have a catchy marketing slogan that said, "Let your fingers do the walking." The idea behind this slogan was to save time by going through the Yellow Page listings and using your phone to shop for information or order products. Today, browsing through an old phone book seems ludicrous. However, the point behind "Let your fingers do the walking," still has meaning for modern marketers. Whether you're an author, business owner, or non-profit director, you've probably set up an event to market your books, goods, or services. For example, authors offer paid seminars, businesses invest in events to attract new prospects, and … [Read more...]

Use Emotion to Maximize Your Prices

May 13, 2013 By Rob Eagar Leave a Comment

Have you ever attended a music concert and seen T-shirts on sale for over $25 - and people lined up to buy them? How can musicians get away with charging such ridiculously inflated prices? The answer is that they capitalize on the principle that emotion has the power to trump logic. In other words, the emotional experience of a great performance makes people feel less concerned about price. When a fan really enjoys a concert, they'll gladly pay an inflated charge to take home a souvenir to remember their good feelings. The greater the emotion, the less price becomes an issue. As an author, you can use this same dynamic to your advantage. When readers hear you speak in public or meet you at a booksigning, they're able to feel an emotional … [Read more...]

Filed Under: Author Tips, Marketing Tips, Monday Morning Marketing Tips

How to Buy Your Way onto the Bestseller List

May 6, 2013 By Rob Eagar Leave a Comment

Do you believe that an author who hits the bestseller list becomes famous, triples his speaking fee, and gets new doors opened for his career? If your answer is yes, how far would you go to make it happen? Would you risk your compromising your integrity to gain that recognition? I'm proud to say that clients of WildFire Marketing have racked up eight New York Times bestsellers in the past two years (six consecutive novels for Wanda Brunstetter and two non-fiction titles for Lysa TerKeurst). These are amazing accomplishments, and the authors deserve a ton of credit for their hard work, talent, and dedication. However, when other authors hear about this success, some approach me and ask, "What was the secret to getting on the bestseller … [Read more...]

Filed Under: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Numbers Never Lie – Unless You’re Online

April 29, 2013 By Rob Eagar Leave a Comment

When I took a brief class on statistics back in college, the first words my professor said were, "Never forget that anyone can manipulate numbers to make them mean whatever they want." Today, with the mass adoption of Twitter and Fakebook, err - I mean Facebook, never before have numbers meant so much and yet also meant so little. Social media has created the desire to be followed, liked, and shared. The larger a following you can amass, the more you can impress your friends, attract new opportunities, and terrify your competitors. We live in an age where online popularity has the ridiculous ability to control major business decisions or determine someone's career. Yet, there's never been a time when big numbers can be inflated so easily … [Read more...]

Filed Under: Marketing Tips, Monday Morning Marketing Tips