Marketing wildfires are good...real wildfires that destroy homes are bad. Please join me in making a donation to the Red Cross or Samaritan's Purse to support victims of the recent wildfires in Colorado and New Mexico. … [Read more...]

If you want to build a following, either online and offline, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of your expertise or charismatic personality. For instance, celebrities in our society, such as actors, reality TV stars, musicians, athletes, bestselling authors, and politicians, are considered objects of interest, because people are fascinated by their glamorous lifestyle, eccentric behavior, or award-winning achievements. Likewise, intellectual experts, such as scientists, doctors, lawyers, ministers, reporters, and counselors, can also be objects of interest, because of their … [Read more...]

Rob Eagar's Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week's focus: Thanks to Scott Stratten at www.Unmarketing.com for sharing this marketing tip at a conference we attended together last week. Did you know that Amazon lets authors see who is highlighting notes in their books and tweeting content to friends? When someone reads a book using a Kindle device or app, Amazon stores the information they highlight. Plus, Amazon displays who used Twitter to spread word of mouth to their friends. How does it work?1. Go to: https://kindle.amazon.com 2. Type in the title of your book in the "Search" box at the top right-hand corner. 3. Click … [Read more...]

Rob Eagar's Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week's focus: Getting paid to speak is a great way generate more influence and revenue for your books, business, or non-profit organization. Yet, setting and negotiating a speaking fee can feel so uncomfortable that some people avoid speaking altogether. Don't let fear cause you to miss out on a lucrative opportunity. Use the following approach to navigate the process in a win-win manner. In our Western society, people tend to attribute a lot of money to items or services that provide a lot of value. For example, we perceive a new Mercedes-Benz automobile as a luxury vehicle … [Read more...]

Rob Eagar's Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week's focus:When I consult with authors, non-profits, and businesses about marketing issues, a common complaint arises about the need to generate a lot of content for free resources, newsletters, and social media pages. This need to write articles, blog posts, or updates gets labeled as a nuisance, because the client thinks it will be difficult to continually come up with new information. However, generating new content doesn't have to be difficult. The simplest way to stay resourceful is by stealing from yourself.When you steal from yourself, take old material that you've already written … [Read more...]