By now, you’ve probably heard about the upcoming Christian Book Expo in Dallas, TX on March 20 – 22nd. This event is being billed by some as the “world’s largest Christian conference,” because it is expected to attract around 200 Christian authors and 20,000 attendees.Lately, I’ve received a lot of questions from authors who are
Archives for January 2009
What’s Your Marketing Motive?
Take a moment to ponder this question: “What motivates you to write a book or give a speech?” Do you feel compelled to tell people something that will help them? And, do you find yourself driven to share your message with someone and see positive results?We live in an era of unprecented technology where anyone
Are You Wasting Money on Book Trailers?
Pop Quiz: What smells like cheese, has the power to put thousands of people to sleep, and sucks an authors money faster than a vacuum cleaner? Answer: Book video trailers. For those of you who have worked with me, you know that my primary concern is an author’s well-being. Well, lately I’ve watched a lot
Amazon Launches Author Store
Here’s some interesting news announced recently at PublishersWeekly:Amazon has added a new way of finding books to its site, which the company is calling Author Stores, single pages that feature all books from a particular author, plus, in many cases, an author photo and some related content, such as a biography, message board and streaming
Dr. Matthew Elliott receives endorsement from Rick Warren
We’re happy to announce that Dr. Matthew Elliott received a surprise endorsement for his new book, Feel, (Tyndale, 2008) from Rick Warren, author of the mega-bestselling book, The Purpose-Drive Life. Pastor Warren calls Feel, “a great addition to the library of any pastor interested in helping his flock grow spiritually.” We’re glad to see Dr.