This is a great video about social media. It’s funny and contains more truth than most social media gurus would care to admit. Enjoy! Favorite quotes: “We’ve put social media on the tongues of some of the biggest companies in the world…without providing an actual service.” “Social media eliminates the need to provide value to
Archives for November 2012
Marketing with Thanksgiving
I hope you had an enjoyable Thanksgiving holiday. However, do you apply the concept of “thanksgiving” to your business? For instance: If you’re an author, do you thank your readers? If you’re a non-profit, do you thank your donors? If you’re a business, do you thank your customers? When you continually market a book, product,
Time Your Book Launch for Bigger Sales
Since it’s Thanksgiving this week, I want to thank you for being a loyal blog reader and newsletter subscriber. I’m thankful for your continued support and the opportunity to help you spread your message like wildfire! Recently, I read a helpful article by Alan Rinzler called, “Timing Your Book’s Launch Date for Maximum Impact.”
Do You Know the Value of Your Book?
People buy books according to the value that is offered, better known as the question, “What’s in it for me?” But, sometimes authors ask me, “What if I’m trying to market my book, but I don’t know how to identify its value? I don’t know if my book creates results for people. I’ve never stopped
Does Size Matter in the Merger of Random House and Penguin Publishers?
The recent announcement of a proposed merger between two of the Big 6 publishers, Random House and Penguin, has generated quite a stir. That’s because many people believe the goal is to create enough leverage to compete against Amazon. Find out why this merger strategy is fundamentally flawed and actually works against publishers… Read my