Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

  • About
  • Work with Rob
    • Book Marketing Master Class
    • Strategic Bestseller Advisory
    • Private Author Coaching Sessions
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Resources
    • Free Articles for Authors
    • Blog
    • Trusted Partners
  • Courses
  • Contact

May 07 2023

How to Pick Your Publishing Path

Publishing Path Choice

Are you wrestling between self-publishing or traditionally-publishing your next book? Here’s how to pick the publishing path that is right for you…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Monday Morning Marketing Tips

Apr 17 2023

Amazon Author Success Stories

Author dreams do come true. Read real success stories of authors who are selling more books on Amazon…

Continue Reading »

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 01 2023

Publishing Predictions for 2023

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 18 2022

What If The Bestseller Lists Disappear?

USA Today announced that its weekly book bestseller list has been suspended and will go on “hiatus for the remainder of 2022.” What does this sad news mean for authors?

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Nov 27 2022

How Authors Lie to Readers

How Authors Lie to Readers

Is there really such a thing as an “Amazon bestseller”? Rob Eagar explains how authors making false claims about their books is a disservice to readers…

Continue Reading »

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 116
  • Next Page »

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2026 WildFire Marketing

Website by Wildfire Marketing