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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 07 2023

Wall Street Journal Discontinues Bestseller Lists

The Wall Street Journal discontinued its bestseller lists for books. Rob explains how authors should view this surprising development…

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips, News & Events

Oct 29 2023

Big Changes to Amazon Book Categories

Did you know some authors have been abusing the Amazon book category system? Now that’s no longer possible due to major changes recently made by Amazon…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 12 2023

How to Build a Large Email List

Want to sell more books? Use these secrets to build your email list as fast as possible…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 18 2023

The Secret to Selling Old Books

Is your book over a year old? You can still revive sales and sell a lot of copies. Discover the secret in this article…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 14 2023

10 Predictions for A.I. in Publishing

Artificial intelligence is here to stay. But, how will it affect publishing? Here are my Top 10 predictions about the future of A.I. in publishing starting with the most unexpected predictions…

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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