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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 24 2022

Amazon Attribution Tags for Authors

Great news for authors. Amazon has launched a new feature for authors called Attribution Tags. However, you might see that phrase and wonder, what the heck is an “Attribution Tag,” and why would I ever need one? Put simply, Attribution Tags are specific tracking links provided by Amazon that you can place online and view

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 15 2022

Build Your Audience Before You Publish

Build your audience

Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 10 2022

Amazon Ads Are Now Open to Traditional Authors

On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 10 2022

Author Dreams Really Do Come True

Check out two recent examples of my clients hitting the top bestseller lists and making their author dreams come true…

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, Monday Morning Marketing Tips

Jan 09 2022

Why Social Media Stinks at Selling Books

One of the biggest falsehoods that authors and publishers believe is that social media sells books. Nothing could be further from the truth. In fact, The New York Times proved this point in a recent article. Read on for the highlights from their reporting…

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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