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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 12 2021

Big Lies that Indie Authors Believe

My job as a book marketing consultant is to help authors achieve their goals. But, achieving a goal begins by avoiding misconceptions and setting realistic expectations. For instance, I’m a middle-aged, white guy who is only 5 feet, 10 inches tall. No matter how hard I dream or how much I try, I’m never going

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Aug 23 2021

Amazon News Authors Can Use

Check out three recent stories related to Amazon that have implications for authors. Warning: There is some weird stuff to report…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 11 2021

Is TikTok Good for Your Book?

Did you know TikTok is having a big effect on the publishing industry? What is causing these unforeseen results? Read this article for the answers…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 11 2021

10 Amazon Changes Every Author Needs to Know

Amazon released a slew of new advertising, marketing, and self-publishing features that benefit authors in 2021. Rob Eagar weighs in on the details…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Mar 20 2021

Rich Author, Poor Author, and What’s the Difference?

After working in publishing for over 10 years, there are 3 key differences I’ve noticed between “rich” authors and “poor” authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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