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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 10 2021

If Democracy Dies – So Will Your Books

If you cherish the right to free speech as an author, then recent attacks on American democracy demand that you respond. Rob Eagar explains what’s at stake…

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 29 2020

Publishing’s Dark Side: How to Avoid Getting Scammed

Millions of people are pursuing their author dreams. But, that mean scammers are looking to take advantage of the unsuspecting. Find out how to identify and avoid the dark side of publishing…

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Nov 16 2020

Amazon Bait Books Work – Here’s Proof

Did you know it’s possible to grow your author email list using Amazon? Did you know you can do it for free? Here’s proof…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Aug 16 2020

An Open Letter to Barnes & Noble

The new CEO of Barnes & Noble claims to be making big changes to the company. Rob Eagar isn’t convinced and offers 4 ways that B&N could improve their relationship with authors and sell more books.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 26 2020

When Should Authors Quit?

Did you know most authors fail at selling books? The average nonfiction book sells less than 250 copies per year.  The business of books can be brutal, which begs the question: When should authors quit?

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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