Blog - Page 24 of 117

Jan 09 2017

How’s Your Marketing Mindset?

The longer I consult (over 10 years now), the more I’m convinced that marketing effectiveness is directly tied to self-esteem. Results or the lack thereof come from the mindset you carry. For example, the belief that you are competent leads to proactive behavior, enthusiastic promotion, and increase creativity. In contrast, the belief that you are

Jan 02 2017

10 Marketing Do’s and Don’ts for 2017

Happy New Year! As we enter 2017, you might feel overwhelmed with resolutions and the desire to improve upon last year. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of ways to market your message, it’s easy to fall into analysis-paralysis. So, I’m giving 10 marketing “Do’s

Dec 19 2016

My Top 6 Marketing Articles of 2016

As we wind down 2016, I’d like to personally wish a Merry Christmas to all of my clients, blog readers, and e-newsletter subscribers. You’ve help make this the biggest year ever at WildFire Marketing! As I reflect over the past twelve months, I thought it’d be helpful to recount my six most popular newsletter marketing

Dec 12 2016

Guerilla Retailing: How to Sell Books and Advertise and the Same Time

My latest column for Book Business Magazine has received a lot of attention entitled, “The Future of Bookstores May Rely on Guerilla Retailing.” Below is an excerpt with a link to the complete article of this must-read information… — When you look into the rearview mirror of book retailing what do you see? A path

Dec 05 2016

I Was Wrong

For the past 10 years, I’ve trained over 400 authors how market their books more effectively. And, I’m one of the rare consultants to help create three different types of New York Times bestsellers. Many of my clients nickname me the “value statements guy,” because I’ve always harped on the importance of creating value statements.