As a contributing writer for Book Business Magazine, one of my latest articles was included in their print magazine edition (yes, there are still a few print magazines left in America). But, they recently added the article online for the public to view. If you’re a publisher or author who sells books from your website,
3 Success Stories from the Publishing Trenches
Read 3 success stories from my clients who are publishing houses that recently implemented new approaches and experienced quick results!
How to Bounce Back from a Marketing Defeat
Congratulations to the Chicago Cubs for erasing a 108-year drought of winning the World Series! Since 1908, generations of Cubs fans had to endure the depressed moniker of “Lovable Losers.” But, all of that frustration turned to joy after an incredible Game 7 that the Cubs won in extra innings, including an emotional rain delay
How To Increase Author Income
After 10 years training over 400 authors, I’ve met a lot of writers struggling to make sufficient income from their books. I’m not surprised, especially based on the following statistics from Digital Book World: The average self-published author makes less than $5,000 from their books. The average traditionally-published author makes less than $10,000. As you
Advertising Without Emotion Puts People to Sleep
When it comes to advertising, the human brain can easily filter out and ignore the images that we see. Besides the avalanche of ads most people view everyday, it’s common for consumers to sit through advertisements while talking to someone else, looking at a mobile device, daydreaming, etc. It’s not surprising recall rates are so
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