Blog - Page 24 of 115

Nov 07 2016

How to Bounce Back from a Marketing Defeat

Congratulations to the Chicago Cubs for erasing a 108-year drought of winning the World Series! Since 1908, generations of Cubs fans had to endure the depressed moniker of “Lovable Losers.” But, all of that frustration turned to joy after an incredible Game 7 that the Cubs won in extra innings, including an emotional rain delay

Oct 31 2016

How To Increase Author Income

After 10 years training over 400 authors, I’ve met a lot of writers struggling to make sufficient income from their books. I’m not surprised, especially based on the following statistics from Digital Book World: The average self-published author makes less than $5,000 from their books. The average traditionally-published author makes less than $10,000. As you

Oct 24 2016

Advertising Without Emotion Puts People to Sleep

When it comes to advertising, the human brain can easily filter out and ignore the images that we see. Besides the avalanche of ads most people view everyday, it’s common for consumers to sit through advertisements while talking to someone else, looking at a mobile device, daydreaming, etc. It’s not surprising recall rates are so

Oct 17 2016

The Author Amazon Infatuation

The desire to be a bestseller can be so intoxicating that authors will do ridiculous things to claim the title. Worse, there are now unscrupulous scam artists telling naïve authors they can guarantee getting their book to #1 on Amazon. Get the details…

Oct 10 2016

How to Win a Marketing Championship

If you’re a fan of football, you’ve probably heard the TV talking heads and sports experts claim that “Football is a quarterback-driven league.” In other words, a team can’t win unless they have a top-tier heroic quarterback. Yet, the opposite has been true. The last two football championships were won by teams who did NOT