In today’s business and publishing world, your website is your most important marketing tool. A bad website can make you appear unprofessional, boring, and even untrustworthy. In contrast, a good website encourages people to trust you, capture new customers around the clock, and generate word of mouth on your behalf. But, how do you build
How to Market Your Success
Congratulations to my client, Tim Elmore, president of Growing Leaders, who wrote a blog post called 3 Huge Mistakes We Make Leading Kids and How to Correct Them, which has been shared on Facebook over 1,000,000 times! Yes, that’s a one with six zeroes behind it. Talk about a viral sensation…I’ve never seen a blog
Practice the Marketing Power of Rest
Happy Labor Day! Since Labor Day is a national holiday, most people typically celebrate by taking time off to enjoy family, traveling, or rest. However, I find that authors, business leaders, and non-profit directors sometimes have extreme difficulty breaking away from their work to relax. They succumb to a constant desire to create, connect with
Word of Mouth Is Not the Customer’s Responsiblity
Many authors expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. Many non-profits expect people to fall in love with their cause, donate money, and immediately solicit 10 friends to contribute as well. Many businesses expect their customers to buy their products,
Simplify Selling with Try-Buy-Share
When promoting products online, such as books, curriculum, or any kind of widget, use this simple 1-2-3 approach: TRY-BUY-SHARE 1. Try Most people need to have their skepticism addressed before they decide to purchase. So, let them try before the buy. But, don’t skimp on the quality or amount of samples. For example, if you’re
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