The business world is full of myths, untested theories, fads, and outdated ideas. Check out these 10 common marketing misconceptions. If you believe any of these myths, they could hold back the sales growth of your company…
Super Bowl Advertisers Fumble Millions on Sloppy TV Commercials
Many companies who purchased Super Bowl TV commercials fumbled the opportunity to build their brand and increase long-term sales. Sloppy advertising was consistent, and especially costly considering the price for a 30-second ad was $4.5 million!
A Marketer’s Job is to Make People Listen
All too often, publishers, business owners, authors, and marketers create promotions that mimic a boring high school teacher. For example, we get overly preoccupied with our own ideas and products. We think our message is desperately important. We deservingly believe everyone should love our marketing. Yet, we’re shocked to find out that hardly anyone is paying attention.
Marketers Must Earn the Audience
Top musicians realize that they must earn the trust and respect of their audience – every single time. Likewise, marketers must earn the audience. Yet, some marketers take audiences for granted, so consumers lose interest in the product and buy elsewhere. What does it look like when marketers make this mistake?
Truth in Advertising?
Too many marketing executives play it safe by restricting their advertising to targeted segments of homogenous consumers. They market to the same audience over and over, then wonder why they’re not gaining marketshare.
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