Too many marketing executives play it safe by restricting their advertising to targeted segments of homogenous consumers. They market to the same audience over and over, then wonder why they’re not gaining marketshare.
Rob’s Top 5 Blog Posts of 2015
As we wind down 2015, I’d like to personally wish a Merry Christmas and Happy New Year to all of my blog readers and e-newsletter subscribers! It’s been one of the busiest, most diverse, and best years ever here at WildFire Marketing.
What If I Told You?
Everyone wants to know how to effectively get people’s attention. What if I told you the secret is much easier than you might think? You’d love to know a shortcut to great marketing, right? What if I told you that the secret is using the phrase, “What if I told you?”
You Are Your Most Important Customer
Can your self-esteem impact your business?
How does an individual or organization overcome a self-esteem problem?
The Fantasy of Fanatical Customers
Many marketers who work for businesses, non-profits, and book publishers think that fanatical customers are critical to growing a brand, but is focusing on attracting only raving fans really the best strategy to grow a brand?
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