Last week, I attended the Catalyst Conference near my home in Atlanta, GA. If you’ve never been to Catalyst, the best description I’ve heard is “The Cirque-du-Soleil of Chrisitianity.” The event is glitzy, bombastic, and attracts a ton of people. The Gwinnett Arena, which seats over 10,000 people, was packed out. The event featured a bunch
Interview with Publishing Futurist: Joe Wikert
In Chapter 10 of my new book, “Sell Your Book Like Wildfire,” I interview several industry experts from all different parts of publishing. One of my favorites is Joe Wikert who manages the sales and editorial groups and also co-chairs the O’Reilly’s Tools of Change conference for publishers (TOC). Joe has provided insight about the
The 10 Commandments of Book Marketing
Read my latest post at Digital Book World: The 10 Commandments of Book Marketing Are you breaking any?
Think Like a Producer to Get More Media Interviews
If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to
Five Marketing Lessons from Fly-Fishing
In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the challenge of marketing: 1.
- « Previous Page
- 1
- …
- 54
- 55
- 56
- 57
- 58
- …
- 72
- Next Page »