I hope you had an enjoyable Thanksgiving holiday. However, do you apply the concept of “thanksgiving” to your business? For instance: If you’re an author, do you thank your readers? If you’re a non-profit, do you thank your donors? If you’re a business, do you thank your customers? When you continually market a book, product,
Does Size Matter in the Merger of Random House and Penguin Publishers?
The recent announcement of a proposed merger between two of the Big 6 publishers, Random House and Penguin, has generated quite a stir. That’s because many people believe the goal is to create enough leverage to compete against Amazon. Find out why this merger strategy is fundamentally flawed and actually works against publishers… Read my
Turn Author Interviews Into Book Sales
The media industry has a historically careless attitude towards authors. Aside from Oprah, The Daily Show, and The Colbert Report, most TV shows, radio programs, and magazines have no desire to help promote your book during author interviews. Yet, too many authors think they’re the exception. So, they’re shocked when they discover this attitude to
How to Increase Newsletter Signups
If you want more newsletter signups, give people an incentive to register. For example, whether you’re an author, non-profit, or business, you could offer a free article, special report, resource guide, recipe list, or short story that your audience would genuinely appreciate. Make that item exclusive, so that the only way people can get it
The Truth About Marketing Fiction
This tip is a sneak peek at the information I’ll be sharing during my instructional teleconference about how to excel at marketing fiction on Tuesday, October 16th at 8:00pm Eastern. You can register here. A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction
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