Last night, the Super Bowl turned out to be an incredible game with the Baltimore Ravens holding off a furious rally by the San Francisco 49ers to win the NFL championship 34 – 31. Unfortunately, the entertaining game was interrupted in the 3rd quarter by a 30-minute delay when the New Orleans SuperDome suddenly lost
How to Market in a Cacophony of Consumerism
Each day, the average American is bombarded with marketing messages on computer screens, billboards, store shelves, radio and TV advertisements, etc. This cacophony of consumerism makes it difficult for people to focus on what you might be trying to promote. All of the distraction and hype makes it easy to get lost in the noise.
How to Market a Lie
One of my favorite episodes of Seinfeld is when George Costanza coaches Jerry how to pass a lie detector test in order to impress a woman he wants to date. George offers advice by saying, “Jerry, it’s not a lie if you believe it.” Last week, I watched Lance Armstrong’s stunning confession to Oprah and
What NOT to Do When Public Speaking
Check out this hilarious video from my client, Growing Leaders, which displays everything NOT to do when speaking in public. To avoid a lot of the mistakes in this video, read Chapter 12 – “Sell Books Through Public Speaking” in my book, Sell Your Book Like Wildfire.
13 Marketing Do’s and Don’ts for 2013
As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So,
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