If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an author, you could leak information on the
Marketing is About Success Not Perfection
Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to point out my so-called “mistakes.” That kind
Money Is All That Matters In Marketing
Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do those activities. Without it, life feels like
I Have a Logo, Do I Need a Brand?
Logos, brands, taglines, slogans…what’s the difference? Some people think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates your value. You could also call it a tagline or slogan. In contrast, a logo is artwork that you use to make your name and
LeBron’s Lessons for Authors
I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his
