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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Jul 02 2012

I Have a Logo, Do I Need a Brand?

Logos, brands, taglines, slogans…what’s the difference? Some people think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates your value. You could also call it a tagline or slogan. In contrast, a logo is artwork that you use to make your name and

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jun 24 2012

LeBron’s Lessons for Authors

LeBron’s Lessons for Authors

I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 18 2012

Marketing Lessons from My Father

Marketing Lessons from My Father

Marketing and sales is in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied that plan and

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jun 11 2012

Turn Marketing Lemons into Lemonade

Turn Marketing Lemons into Lemonade

Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 28 2012

Social Media Is Meant to Be Social – Not Commercial

Social Media Is Meant to Be Social – Not Commercial

This Memorial Day, join me in thanking and honoring those who sacrificed to make our freedom in America possible. This week’s focus: Social media was meant to be social, not commercial. That’s why readers don’t appreciate publishers attempting to infiltrate their social networks. Trying to advertise books to a social network group is like interrupting a

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

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An Insider’s Guide to Become a New York Times Bestseller

An Insider’s Guide to Become a New York Times Bestseller

September 7, 2018 Posted by Rob Eagar

Do you ever dream of publishing a book that hits The New York Times bestseller list? Do you watch other people routinely achieve bestseller status, such as Brene Brown, James Patterson, or John Maxwell, and wonder how they do it? I’m about to pull back the curtain and give you a sneak peek inside the process…

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Amazon Sales Rankings Explained

Amazon Sales Rankings Explained

September 6, 2018 Posted by Rob Eagar

Have you ever suffered from Amazon sales ranking fever? It’s a strange condition that compels an author to continually peek at their book’s Amazon sales ranking throughout the day. Read this article to understand what the Amazon rankings actually tell you about your book sales and yourself as an author…

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How to Use Bestselling Authors to Boost Your Book Sales

February 17, 2019 Posted by Rob Eagar No Comments

Do you ever feel jealous of bestselling authors who sell more books than you? Discover how to channel your envy into a productive way to increase your own book sales…

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