Logos, brands, taglines, slogans…what’s the difference? Some people think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates your value. You could also call it a tagline or slogan. In contrast, a logo is artwork that you use to make your name and
LeBron’s Lessons for Authors
I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his
Marketing Lessons from My Father
Marketing and sales is in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied that plan and
Turn Marketing Lemons into Lemonade
Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are
Social Media Is Meant to Be Social – Not Commercial
This Memorial Day, join me in thanking and honoring those who sacrificed to make our freedom in America possible. This week’s focus: Social media was meant to be social, not commercial. That’s why readers don’t appreciate publishers attempting to infiltrate their social networks. Trying to advertise books to a social network group is like interrupting a
