Each day, the average American is bombarded with marketing messages on computer screens, billboards, store shelves, radio and TV advertisements, etc. This cacophony of consumerism makes it difficult for people to focus on what you might be trying to promote. All of the distraction and hype makes it easy to get lost in the noise.
How to Market a Lie
One of my favorite episodes of Seinfeld is when George Costanza coaches Jerry how to pass a lie detector test in order to impress a woman he wants to date. George offers advice by saying, “Jerry, it’s not a lie if you believe it.” Last week, I watched Lance Armstrong’s stunning confession to Oprah and
What NOT to Do When Public Speaking
Check out this hilarious video from my client, Growing Leaders, which displays everything NOT to do when speaking in public. To avoid a lot of the mistakes in this video, read Chapter 12 – “Sell Books Through Public Speaking” in my book, Sell Your Book Like Wildfire.
13 Marketing Do’s and Don’ts for 2013
As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So,
How to Create a Bestselling Book Title
A great book title is crucial to a book’s success. Boring titles impede sales. Compelling titles intensify sales and help create a bestseller. As a marketing consultant, I’m frequently asked by clients to help them create powerful book titles. I’ve been fortunate to have good success in this area, such as working with successful authors
- « Previous Page
- 1
- …
- 54
- 55
- 56
- 57
- 58
- …
- 62
- Next Page »