People buy books according to the value that is offered, better known as the question, “What’s in it for me?” But, sometimes authors ask me, “What if I’m trying to market my book, but I don’t know how to identify its value? I don’t know if my book creates results for people. I’ve never stopped
Publishing a Book: Are You Really Ready?
There’s a common statistic floating around the publishing industry that says over 80% of Americans dream of publishing a book someday. With over 500,000 new books created each year (self-published and traditionally published) that percentage may have validity. What many people don’t realize, though, is that over 80% of new books published never break even
Turn Author Interviews Into Book Sales
The media industry has a historically careless attitude towards authors. Aside from Oprah, The Daily Show, and The Colbert Report, most TV shows, radio programs, and magazines have no desire to help promote your book during author interviews. Yet, too many authors think they’re the exception. So, they’re shocked when they discover this attitude to
How to Increase Newsletter Signups
If you want more newsletter signups, give people an incentive to register. For example, whether you’re an author, non-profit, or business, you could offer a free article, special report, resource guide, recipe list, or short story that your audience would genuinely appreciate. Make that item exclusive, so that the only way people can get it
The Truth About Marketing Fiction
This tip is a sneak peek at the information I’ll be sharing during my instructional teleconference about how to excel at marketing fiction on Tuesday, October 16th at 8:00pm Eastern. You can register here. A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction
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