Monday Morning Marketing Tips Archives - Page 58 of 62

Oct 15 2012

The Truth About Marketing Fiction

This tip is a sneak peek at the information I’ll be sharing during my instructional teleconference about how to excel at marketing fiction on Tuesday, October 16th at 8:00pm Eastern. You can register here. A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction

Oct 08 2012

How to Market to 10,000 People

Last week, I attended the Catalyst Conference near my home in Atlanta, GA. If you’ve never been to Catalyst, the best description I’ve heard is “The Cirque-du-Soleil of Chrisitianity.” The event is glitzy, bombastic, and attracts a ton of people. The Gwinnett Arena, which seats over 10,000 people, was packed out. The event featured a bunch

Oct 01 2012

5 Digital Discoverability Tips

Last week, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to answer the reader’s ultimate question, “What’s in it

Sep 24 2012

Interview with Publishing Futurist: Joe Wikert

In Chapter 10 of my new book, “Sell Your Book Like Wildfire,” I interview several industry experts from all different parts of publishing. One of my favorites is Joe Wikert who manages the sales and editorial groups and also co-chairs the O’Reilly’s Tools of Change conference for publishers (TOC). Joe has provided insight about the

Sep 17 2012

The Marketing Power of Free Resources

I’ve helped dozens of authors and non-profit organizations improve their website with dramatic success (check out my portfolio of WildFire Websites). One of the key changes I always suggest is adding a dedicated “free resources” page. That’s because my experience with clients has shown that a free resources page is the second most popular page